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ORTLIEB takes off with OUTTRA

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The bike specialist ORTLIEB now supports its specialist dealers by showing visitors on its website at which dealers from their region the desired product is currently available. The OUTTRA Where-To-Buy Local and the Dealer Locator solution are used for this purpose.

The Where-To-Buy Local plugin adds a "Buy Local" button to the product detail page, which visitors can use to access the system.

After clicking on "BUY LOCAL", the visitor has the option of being located automatically or entering a location manually. Afterwards, they are shown the dealers from their region who currently have the desired product available.

Now the visitor knows immediately at which specialist dealer he can find the desired product.

ORTLIEB also uses the OUTTRA Dealer Locator as a dealer search on the website. This allows visitors to see which Ortlieb dealers are available in their region, regardless of the product.

The OUTTRA digital shop window is also integrated into the Dealer Locator. This allows visitors to view directly on the ORTLIEB website which products the dealer currently has available - without having to drive to the shop.

This is what Martin Esslinger, Managing Director of ORTLIEB, says about the cooperation with OUTTRA.

"OUTTRA enables a sophisticated retailer integration into the own brand platform. This intelligently links the digital brand experience of the end consumer with the stationary experience. At the same time, the entry barriers for individual retailers are very low. Thanks to the clear focus on specialist retailers in the outdoor and sports sector and the possibility of adapting the retailer integration to the individual needs of the brand, OUTTRA was the only logical and sensible solution for us".