--- title: ORTLIEB takes off with OUTTRA description: ORTLIEB can now display the availability of its products in the stationary specialised trade on its website. OUTTRA tools are used for this purpose. image: https://www.outtra.com/hubfs/ortlieb_blog-3.png --- [![OUTTRA Logo](https://www.outtra.com/hubfs/RZ_Logo_OUTTRA_Wei%E2%94%9C%C6%92.svg) ![OUTTRA Logo](https://www.outtra.com/hubfs/RZ_Logo_OUTTRA_Wei%E2%94%9C%C6%92.svg)](https://www.outtra.com/en-gb/) - [English - United Kingdom](https://www.outtra.com/en-gb/news/ortlieb-takes-off-with-outtra) - [Deutsch – Deutschland](https://www.outtra.com/de-de/news/ortlieb-startet-mit-outtra-durch) - [Brands](https://www.outtra.com/en-gb/brands) - [Retailers](https://www.outtra.com/en-gb/retailer) - [News](https://www.outtra.com/en-gb/news) - [Contact](https://www.outtra.com/en-gb/contact) - Login - [Data & Image Hub](https://in.outtra.com/login?lang=en) - [Stockists](https://stockist.outtra.com/login) - [Brands](https://brand.outtra.com/login) - [Publisher](https://publisher.outtra.com/login) ###### 1 min read # ORTLIEB takes off with OUTTRA By: [Siegbert](https://www.outtra.com/en-gb/news/author/siegbert) on Apr 9, 2022 4:55:30 PM [Where-To-Buy](https://www.outtra.com/en-gb/news/tag/where-to-buy) [Brands](https://www.outtra.com/en-gb/news/tag/brands) [Dealer Locator](https://www.outtra.com/en-gb/news/tag/dealer-locator) ![Featured Image](https://www.outtra.com/hubfs/ortlieb_blog-3.png) The bike specialist ORTLIEB now supports its specialist dealers by showing visitors on its website at which dealers from their region the desired product is currently available. The OUTTRA Where-To-Buy Local and the Dealer Locator solution are used for this purpose. The Where-To-Buy Local plugin adds a "Buy Local" button to the product detail page, which visitors can use to access the system. ![](https://www.outtra.com/hubfs/grafik-png-Apr-09-2022-02-51-58-40-PM.png) After clicking on "BUY LOCAL", the visitor has the option of being located automatically or entering a location manually. Afterwards, they are shown the dealers from their region who currently have the desired product available. ![](https://www.outtra.com/hubfs/grafik-png-Apr-09-2022-02-52-29-63-PM.png) ![](https://www.outtra.com/hubfs/grafik-png-Apr-09-2022-02-52-57-44-PM.png) Now the visitor knows immediately at which specialist dealer he can find the desired product. ORTLIEB also uses the OUTTRA Dealer Locator as a dealer search on the website. This allows visitors to see which Ortlieb dealers are available in their region, regardless of the product. ![](https://www.outtra.com/hubfs/grafik-png-Apr-09-2022-02-53-38-46-PM.png) The OUTTRA digital shop window is also integrated into the Dealer Locator. This allows visitors to view directly on the ORTLIEB website which products the dealer currently has available - without having to drive to the shop. ![](https://www.outtra.com/hubfs/grafik-png-Apr-09-2022-02-54-00-71-PM.png) This is what Martin Esslinger, Managing Director of ORTLIEB, says about the cooperation with OUTTRA. *"OUTTRA enables a sophisticated retailer integration into the own brand platform. This intelligently links the digital brand experience of the end consumer with the stationary experience. At the same time, the entry barriers for individual retailers are very low. Thanks to the clear focus on specialist retailers in the outdoor and sports sector and the possibility of adapting the retailer integration to the individual needs of the brand, OUTTRA was the only logical and sensible solution for us".* - [Tweet](https://twitter.com/share) #### Related Posts ### [OUTTRA IS AN OFFICIAL PARTNER OF THE BSI At the beginning of 2022, the Federal Association of the German Sporting Goods Industry (BSI) and...](https://www.outtra.com/en-gb/news/outtra-is-official-partner-of-bsi) ### [Maier-Sports now at OUTTRA The pants specialist Maier Sports relies on OUTTRA to integrate its specialist dealers on its...](https://www.outtra.com/en-gb/news/maier-sports-jetzt-bei-outtra-0) ### [OUTTRA AND VSSÖ START COOPERATION Since 1949, the Association of Sporting Goods Manufacturers and Sports Equipment Suppliers of...](https://www.outtra.com/en-gb/news/outtra-and-vsso-start-cooperation) ##### Tools Tools [Data & Image Hub](https://www.outtra.com/en-gb/data-image-hub) [Where-To-Buy Local](https://www.outtra.com/en-gb/where-to-buy-local) [Product Lens](https://www.outtra.com/en-gb/product-lens) ##### Company Company [About us](https://www.outtra.com/en-gb/about-us) [Board](https://www.outtra.com/en-gb/board) [Help Centre](https://www.outtra.com/en/learn) [Newsletter](https://share.hsforms.com/1cTy_5o8rR1GEimefObmN7Q3syqj)       ##### Collaboration Collaboration [Partners](https://www.outtra.com/en-gb/partner) [Interfaces](https://www.outtra.com/en-gb/interfaces) ##### Kontakt Kontakt Stuttgart, Germany +49 711 505 14 300 Vaasa, Finland +358 50 492 9723 [hello@outtra.com](mailto:hello@outtra.com) [![OUTTRA_Logo](https://www.outtra.com/hubfs/OUTTRA_Logo.svg "OUTTRA_Logo")](https://www.outtra.com) - [Privacy Policy](https://www.outtra.com/en-gb/privacy-policy) - [Imprint](https://www.outtra.com/en/imprint) - [GTC](https://www.outtra.com/en/gtc) Copyright © 2023 81MEDIA GmbH Cookie Settings