3 min read

Rab & Lowe Alpine part of OUTTRA ecosystem

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The British outdoor experts from Equip Outdoor Technologies, with their two brands Rab and Lowe Alpine, have recently also become part of the OUTTRA ecosystem. Rab stands for high-quality, functional sleeping bags as well as clothing for outdoor and bike sports. Lowe Alpine is the well-known brand for backpacks for outdoor sports. Equip presents products of both brands on its international website rab.equipment. The OUTTRA tools Where-To-Buy Local, Dealer Locator and Digital Shop Window are now integrated to support Equip's retail partners and optimise the customer journey of consumers:

When a consumer is looking for information about a product on rab.equipment, they can now see where this product is available locally at a retailer with just one click on the "Buy Local" button. The OUTTRA plugin also shows opening hours, contact details and other available product variants for each retailer.



Where-To-Buy Local on rab.equipment 


As a further service, this dealer information can be accessed quickly and easily via the intuitive dealer locator - for all Equip dealers worldwide. The website visitor not only receives contact details, opening hours, a link for route planning, but also information about the available Rab and Lowe Alpine range.



Dealer Locator on rab.equipment


In addition, dealers without their own webshop can now display their available range directly on the Equip website with OUTTRA's Digital Shop Window. As soon as a dealer transfers its product availabilities to OUTTRA, its Digital Shop Window is visible in the dealer search or via the "Buy Local" button on the product detail page.



Digital Shop Windows of dealer Ellis Brigham in Kensington, UK on rab.equipment


We are looking forward to the further cooperation with Equip! With Rab and Lowe Alpine, almost 30 outdoor, bike and sports brands are already part of the OUTTRA ecosystem:

Christoph Haitzmann

Christoph Haitzmann, Bergans Sales Manager Central Europe

„Durch die Zusammenarbeit mit Outtra unterstützen wir unsere Handelspartner und unsere Endkunden. Outtra verbindet die Markenwelt von Bergans mit der Kompetenz und der Erlebbarkeit des Fachhandels. Unsere Handelspartner profitieren von der Sichtbarkeit ihres Ladens in unserem Webshop, wodurch die Verkaufswahrscheinlichkeit gesteigert wird. Gleichzeitig ist die Anbindung für interessierte Händler einfach gestaltet und bietet unserer Ansicht nach einen echten Mehrwert für alle Beteiligten.“