--- title: Rab & Lowe Alpine part of OUTTRA ecosystem description: The British outdoor experts of Equip Outdoor Technologies, with their brands Rab and Lowe Alpine, have recently become part of the OUTTRA ecosystem. image: https://www.outtra.com/hubfs/equip-feature-image-square.png --- [![OUTTRA Logo](https://www.outtra.com/hubfs/RZ_Logo_OUTTRA_Wei%E2%94%9C%C6%92.svg) ![OUTTRA Logo](https://www.outtra.com/hubfs/RZ_Logo_OUTTRA_Wei%E2%94%9C%C6%92.svg)](https://www.outtra.com/en-gb/) - [English - United Kingdom](https://www.outtra.com/en-gb/news/rab-lowe-alpine-part-of-outtra-ecosystem) - [Deutsch – Deutschland](https://www.outtra.com/de-de/news/equip-rab-lowe-alpine-teil-des-outtra-oekosystems) - [Brands](https://www.outtra.com/en-gb/brands) - [Retailers](https://www.outtra.com/en-gb/retailer) - [News](https://www.outtra.com/en-gb/news) - [Contact](https://www.outtra.com/en-gb/contact) - Login - [Data & Image Hub](https://in.outtra.com/login?lang=en) - [Stockists](https://stockist.outtra.com/login) - [Brands](https://brand.outtra.com/login) - [Publisher](https://publisher.outtra.com/login) ###### 2 min read # Rab & Lowe Alpine part of OUTTRA ecosystem By: [Anne Zeller](https://www.outtra.com/en-gb/news/author/anne-zeller) on Jun 1, 2023 8:41:18 AM [Where-To-Buy](https://www.outtra.com/en-gb/news/tag/where-to-buy) [Brands](https://www.outtra.com/en-gb/news/tag/brands) [Dealer Locator](https://www.outtra.com/en-gb/news/tag/dealer-locator) ![Featured Image](https://www.outtra.com/hubfs/equip-feature-image-square.png) The British outdoor experts from Equip Outdoor Technologies, with their two brands Rab and Lowe Alpine, have recently also become part of the OUTTRA ecosystem. Rab stands for high-quality, functional sleeping bags as well as clothing for outdoor and bike sports. Lowe Alpine is the well-known brand for backpacks for outdoor sports. Equip presents products of both brands on its international website rab.equipment. The OUTTRA tools Where-To-Buy Local, Dealer Locator and Digital Shop Window are now integrated to support Equip's retail partners and optimise the customer journey of consumers: When a consumer is looking for information about a product on rab.equipment, they can now see where this product is available locally at a retailer with just one click on the "Buy Local" button. The OUTTRA plugin also shows opening hours, contact details and other available product variants for each retailer.   ![equip_Kaufe-Lokal-Button_Karte](https://www.outtra.com/hs-fs/hubfs/equip_Kaufe-Lokal-Button_Karte.png?width=3757&height=1807&name=equip_Kaufe-Lokal-Button_Karte.png) *Where-To-Buy Local on rab.equipment *   As a further service, this dealer information can be accessed quickly and easily via the intuitive dealer locator - for all Equip dealers worldwide. The website visitor not only receives contact details, opening hours, a link for route planning, but also information about the available Rab and Lowe Alpine range.   ![equip_dealer-locator](https://www.outtra.com/hs-fs/hubfs/equip_dealer-locator.png?width=3790&height=1823&name=equip_dealer-locator.png) *Dealer Locator on rab.equipment*   In addition, dealers without their own webshop can now display their available range directly on the Equip website with OUTTRA's Digital Shop Window. As soon as a dealer transfers its product availabilities to OUTTRA, its Digital Shop Window is visible in the dealer search or via the "Buy Local" button on the product detail page.   ![equip_shopwindows](https://www.outtra.com/hs-fs/hubfs/equip_shopwindows.png?width=3767&height=1813&name=equip_shopwindows.png) *Digital Shop Windows of dealer Ellis Brigham in Kensington, UK on rab.equipment*   We are looking forward to the further cooperation with Equip! With Rab and Lowe Alpine, almost 30 outdoor, bike and sports brands are already part of the OUTTRA ecosystem: ![Christoph Haitzmann](https://www.outtra.com/hs-fs/hubfs/Christoph-Haitzmann.png?width=500&height=500&name=Christoph-Haitzmann.png) Christoph Haitzmann, Bergans Sales Manager Central Europe *„Durch die Zusammenarbeit mit Outtra unterstützen wir unsere Handelspartner und unsere Endkunden. Outtra verbindet die Markenwelt von Bergans mit der Kompetenz und der Erlebbarkeit des Fachhandels. Unsere Handelspartner profitieren von der Sichtbarkeit ihres Ladens in unserem Webshop, wodurch die Verkaufswahrscheinlichkeit gesteigert wird. Gleichzeitig ist die Anbindung für interessierte Händler einfach gestaltet und bietet unserer Ansicht nach einen echten Mehrwert für alle Beteiligten.“ * [Participating Brands](https://www.outtra.com/en-gb/brands-overview)   - [Tweet](https://twitter.com/share) #### Related Posts ### [EXPED NEW PARTNER IN THE OUTTRA ECOSYSTEM Since this year, the Swiss premium brand for outdoor equipment has been relying on OUTTRA and the...](https://www.outtra.com/en-gb/news/exped-new-partner-in-the-outtra-ecosystem) ### [LUCKY BIKE BECOMES PART OF THE WHERE-TO-BUY NETWORK The retailer chain Lucky Bike, which operates throughout Germany, is now also connected to OUTTRA...](https://www.outtra.com/en-gb/news/lucky-bike-wird-teil-von-where-to-buy) ### [Webinar: How brands transfer product data effectively to retailers How can sports brands transfer product data effectively to their retail partners?To be honest, it's...](https://www.outtra.com/en-gb/news/webinar-how-brands-transfer-product-data-effectively-to-retailers) ##### Tools Tools [Data & Image Hub](https://www.outtra.com/en-gb/data-image-hub) [Where-To-Buy Local](https://www.outtra.com/en-gb/where-to-buy-local) [Product Lens](https://www.outtra.com/en-gb/product-lens) ##### Company Company [About us](https://www.outtra.com/en-gb/about-us) [Board](https://www.outtra.com/en-gb/board) [Help Centre](https://www.outtra.com/en/learn) [Newsletter](https://share.hsforms.com/1cTy_5o8rR1GEimefObmN7Q3syqj)       ##### Collaboration Collaboration [Partners](https://www.outtra.com/en-gb/partner) [Interfaces](https://www.outtra.com/en-gb/interfaces) ##### Kontakt Kontakt Stuttgart, Germany +49 711 505 14 300 Vaasa, Finland +358 50 492 9723 [hello@outtra.com](mailto:hello@outtra.com) [![OUTTRA_Logo](https://www.outtra.com/hubfs/OUTTRA_Logo.svg "OUTTRA_Logo")](https://www.outtra.com) - [Privacy Policy](https://www.outtra.com/en-gb/privacy-policy) - [Imprint](https://www.outtra.com/en/imprint) - [GTC](https://www.outtra.com/en/gtc) Copyright © 2023 81MEDIA GmbH Cookie Settings