About us

The OUTTRA ecosystem


OUTTRA creates added value for sporting goods manufacturers and specialist retailers in the outdoor, bike and sports industry with the help of efficient IT solutions. Our tools and services enable the exchange, analysis and optimisation of data. In this way, we increase the efficiency of manufacturers' sales and marketing, improve the customer experience for end consumers and generate additional sales in the trade.


Our tools form the OUTTRA ecosystem, which we have been steadily developing since our founding in 2016 in Stuttgart, Germany. Today, we already use it to network more than 1,700 specialist retailers with over 27 brands around the world.


Our Where-To-Buy tools show on manufacturers' or brands' websites which retailers currently have a desired product available in their local store or online store, including alternative product variants, contact details, opening hours and much more.


With our Data & Image Hub, we offer the central platform for brands and retailers in the outdoor, bike & sports industry to exchange product data and images quickly and easily – regardless of different file formats, in the desired resolution and across national borders.




As a member and partner of national and international associations and organisations such as the European Outdoor Group (EOG), the Verband Deutscher Sportfachhandel (VDS) or the Bundesverband der Deutschen Sportartikel-Industrie (BSI), we are involved in shaping the industry.

Kooperationen Branche

We are outdoor fans and mountain sports enthusiasts. It is therefore a matter close to our hearts to stand up for the protection and preservation of the environment. We do this, for example, as a ClimatePartner and member of the European Outdoor Conservation Association (EOCA). As part of 1% for the Planet, we also donate at least 1% of our turnover to environmental protection projects every year.