About us

The OUTTRA ecosystem


OUTTRA is an innovative, internationally operating company from Stuttgart, Germany, that connects sporting goods manufacturers in the outdoor, bike & sports industry with specialist retailers using efficient IT solutions. Our tools and services enable the exchange, analysis and optimization of data. In this way, we increase the efficiency of manufacturers' sales and marketing, improve the customer experience for end consumers and generate additional sales for retailers. 


Our tools form the OUTTRA ecosystem, which we have been steadily developing since our founding in 2016. Today, we already use it to network more than 1,700 specialist retailers with over 27 brands around the world.


Our Where-To-Buy tools show on manufacturers' or brands' websites which retailers currently have a desired product available in their local store or online store, including alternative product variants, contact details, opening hours and much more.


With our Data & Image Hub, we offer the central platform for brands and retailers in the outdoor, bike & sports industry to exchange product data and images quickly and easily – regardless of different file formats, in the desired resolution and across national borders.




We are involved in shaping the industry as a member and partner of national and international associations and organizations such as EOG, VDS or BSI.

Kooperationen Branche

We are outdoor fans and mountain sports enthusiasts. It is therefore a matter of heart for us to stand up for the protection and preservation of the environment. We do this, for example, as a ClimatePartner and EOCA member. As part of 1% for the Planet, we also donate at least 1% of our turnover to environmental protection projects every year.