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OUTTRA establishes expert advisory board with familiar faces and experienced insiders from the sports & outdoor industry

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Stuttgart-based software company OUTTRA offers an ecosystem for synergy-rich linking of specialty retailers with brands in the sports & outdoor industry. With the Where-To-Buy Local Tool, for example, cooperating brands support their local retailers in particular and simplify their work. Users are shown on the brands' websites which local retailers in their region generally carry products of these brands and which ones currently have exactly the selected item in stock, in the desired variant and size. For retailers, participation is free of charge and highly practical.

Additional tools such as the OUTTRA Data & Image Hub or the OUTTRA Product Lens enable easy data exchange between brands and retailers, so that enormous added value is created for all parties involved at this point as well.

Siegbert Müller, founder and CEO of OUTTRA has in mind to permanently develop and complement these effective tools in order to offer further effective advantages to all cooperating brands, retailers and users. For this reason, he has founded an expert advisory board that will meet quarterly to exchange ideas.

"With OUTTRA, we have always been interested in creating added value in the sports & outdoor industry with our solutions. That's why I'm pleased that with Jochen Schnell, Klaus Lehner, Stefan Herzog and Stefan Rosenkranz we've been able to recruit proven industry experts for our advisory board. They will accompany us in our further development. The purpose of the newly founded advisory board is to bring in the perspectives and impulses of the various market participants so that we can continue to develop and present practical solutions and visions in the future," says Siegbert Müller.

The four external advisory board members are convinced and enthusiastic about the idea. They are looking forward to an exciting exchange to support the industry with actionable, strategic future topics.

Jochen Schnell, Managing Director of Schnell Consult Pforzheim GmbH
"OUTTRA is the perfect platform to bring trade and industry together for the benefit of the customer. Through the visibility of the availability of a product, the customer can decide to test his product on site and get advice. In the future, OUTTRA will offer further opportunities to create customer-centric added value. I consider the OUTTRA model to be extremely interesting and am pleased to be able to participate and contribute to its further development."

Stefan Herzog, Secretary General of vds and President of FEDAS
"Transformation of the retail business model means, among other things, developing alternatives to the loss of frequency in stationary retail. Channeling the increasing digital frequency and profiting from the purchase intention in sports retail is an intelligent multi-channel solution approach.
OUTTRA For RETAIL offers this without major implementation hurdles. This - and the further possibilities to bring retail and brands together - convinces me!"

Stefan Rosenkranz, Managing Director of BSI and board member of FESI
"We have known each other for several years now and in the meantime OUTTRA has built up an exciting network in the sports and outdoor industry. In doing so, the OUTTRA platform connects the most important players in the market: brands, sports retailers and media and offers exciting solutions that especially the user is looking for in today's omnichannel business. I look forward to supporting OUTTRA in the coming years with further user-centric platform solutions - combined with a high level of expertise in the sporting goods industry."

Klaus Lehner, e-commerce expert and founder of Bergzeit
"For me, OUTTRA closes the gap between brand manufacturers and brick-and-mortar retail in a unique and simplest way. I know of no other software application that creates clear and demonstrable added value for brands, retailers and end customers in such a simple way. Through my involvement with OUTTRA, I would like to support the team in further building the platform and creating additional benefits for the sports & outdoor industry."