Where-To-Buy
Search online, buy in store.
Many shoppers want to try on hiking boots, backpacks or bike bags and get advice. They research online and buy in store. On brands’ product pages, Where-To-Buy shows item by item which retailer nearby has the product available and which online shop delivers it. So demand ends up in specialist retail instead of on marketplaces. Where-To-Buy is free of charge for retailers.
ortovox.com · Product page
Where-To-Buy in numbers
+115%
higher likelihood of a sale when retailers show their availability
+270%
more views of the retailer’s contact details and route planner
2,000+
retailers in the ecosystem
What our customers say
Features
Four building blocks for more visibility in retail.
01 · Where-To-Buy Local
Shoppers find the item at the retailer around the corner
On the brand’s product page, shoppers see which retailer near them has the item they want in stock in their colour and size – sorted by distance, with opening hours, contact details and directions. If they like, they reserve the item online and collect it in store. For a pure retailer search without a specific item, there is the Dealer Locator.
02 · Where-To-Buy Online
Online purchases stay in specialist retail too
For those who prefer to order online: alongside local retailers, the plugin shows the online shops of the specialist retailers that carry the item. One click leads straight to the shop. So online purchases don’t drift to marketplaces either.
03 · Shop Window for brands
Shoppers browse the retailer’s range
On the brand website, shoppers see more than where an item is available. In the Digital Shop Window, they browse further products of the brand that the retailer currently has in stock. Image, price and sizes are shown, and items can be reserved for collection right away.
vaude.com · Digital Shop Window
sport-schettel.de · Shop Window
04 · Shop Window for retailers
Retailers show their brand range on their own website
Retailers without their own online shop add the Digital Shop Window to their website with an embed code from OUTTRA. It is linked to their availability and shows, for every brand they carry, which products are currently in stock. Shoppers reserve for collection. Nothing is maintained twice, and the Shop Window is free of charge for retailers.
How Where-To-Buy works
Shoppers find the product at a retailer near them.
The brand’s product page has a “Buy local” button. One click shows which retailers nearby have exactly this item in stock – with distance, opening hours and directions. Retailers send their availability via OUTTRA. If no retailer nearby has the item, the Lost Sales add-on shows how much revenue specialist retail is missing out on. Where-To-Buy is free of charge for retailers.
The process
Live in under 14 days.
Day 1
Kick-off
The brand and OUTTRA agree on scope, design and product data.
Week 1
Integration in the brand’s CI
The plugin is built in the look of the brand website and added to the product pages. Effort for the brand: a small code snippet.
Week 2
Connect retailers
Retailers send us their availability via the OUTTRA platform. Those already in the ecosystem appear for the new brand straight away. We invite all the others.
Day 14
Live
Test, approval, launch. From now on, the brand website shows for every item which retailer has it available. Availability updates automatically.