For agencies & distributors
Stronger specialist retail for every brand you manage.
You connect brands and specialist retail – in sales, in distribution or through the brand website. You know how much in-store advice counts for sell-out. With OUTTRA, you strengthen retailers for every brand you manage. Shoppers find the right retailer on the brand website. Retailers get up-to-date product data. And each additional brand goes live faster.
OUTTRA for agencies in figures
2,000+
retailers in the ecosystem
30+
brands in the ecosystem
+115%
higher likelihood of a sale when retailers show their availability
< 14 days
until a brand is live
2,000+ retailers
in the OUTTRA ecosystem
Who it is for
For sales, distribution and marketing.
Sales agencies
Several brands, one territory
You look after retailers for several brands. With OUTTRA you see which retailers show availability and where shoppers are searching. You also see where your territory is missing a retailer.
Distributors
One brand, one market
You build up a brand’s distribution in your country. OUTTRA shows your retailers on the country website. They get product data in their language.
PR & marketing agencies
Websites, campaigns, reporting
You build brand websites and run campaigns. With Where-To-Buy, every product page becomes a route into retail. The AI Market Report provides figures for pitches and reporting.
What our customers say
Brands that make their retailers visible.
The solutions
How you strengthen your brands in specialist retail.
Where-To-Buy
More sell-out at the retailers in your territory.
On the brand website, shoppers see which nearby retailer has the product available. They head to the store and get advice there. With every brand, you strengthen the retailers you look after. Where-To-Buy fits on every brand and country website. No relaunch needed.
- +115% likelihood of a sale when retailers show their availability
- With Lost Sales you see where demand in your territory goes unserved
- The same retailers appear for every additional brand
Where-To-Buy
Data & Image Hub
Your retailers sell with complete product data.
With the Data & Image Hub, product data, images and catalogues for your brands are in one central place. Retailers always find them there up to date, in the format their shop needs. New items go online faster. In store, retailers have all the information they need to give advice. And you no longer send data to every single retailer.
- One login for all the brands you manage
- Usable internationally, in several languages
- -80% effort spent maintaining product data
AI Market Report
Make your case with figures – in pitches and reporting.
Every month, the AI Market Report shows which brands and retailers AI recommends – by AI system and category. You see the competition and the sources AI uses. AI visibility becomes a measurable goal. And you show your brands what your work achieves.
- Comparison with competitors for each brand
- Which retailer shops and media AI uses as sources
- Five AI systems, more than 2,400 purchase-advice questions
Partners in the ecosystem
Three partners that complement the ecosystem.
Partner solution · OMIS
See what shoppers really buy
OMIS shows what actually sells in outdoor specialist retail. So you plan ranges and prices with real figures.
See what sells in specialist retail
Partner solution · Frontnow
Complete product data without rework
Frontnow adds missing attributes and descriptions with AI. Products get found in the shop, in search and in AI answers.
Complete your product data
Partner solution · Chainbalance
Reorder bestsellers in time
Based on their sales, Chainbalance suggests which items retailers should reorder. The bestsellers of your brands stay on the shelf.
Keep bestsellers on the shelfTwo perspectives
What you gain in sales or marketing.
Sales & distribution
Make your retailers visible and manage them
For each brand, you see which retailers are active and where shoppers are searching. Your retailers get data and visibility. You no longer send out files.
- One login and one contact person for all your brands
- Retailers get started for free on in.outtra.com
- Lost Sales as an argument in order meetings
PR & marketing
Build point of sale and AI visibility into every project
Where-To-Buy fits into every brand website, including ongoing projects. The AI Market Report delivers figures every month. They make the case for content and data work.
- Works without a relaunch
- AI visibility as a measurable campaign goal
- Report preview for your pitch, no login needed