For brands
Strengthen your specialist retail and grow your sell-out.
In outdoor and sports, many shoppers prefer to buy from specialist retailers. That is where they try products and get personal advice. With OUTTRA, you guide shoppers from your website straight to the retailers that have your product available. And your retailers always get your up-to-date product data and images – for their shop and for advice in store. That means more shoppers in stores and more revenue for you and your retailers.
OUTTRA for brands in figures
+115%
higher likelihood of a sale when retailers show their availability
-80%
less effort maintaining your product data
2,000+
retailers in the ecosystem
< 14 days
to go live
30+ brand partners
What our customers say
How brands work with their specialist retailers.
Why specialist retail matters
Shoppers who get good advice buy in specialist retail.
67.4%
of all bicycles and e-bikes in Germany were sold through bricks-and-mortar specialist retail in 2025.
ZIV, bicycle industry market data 2025
63%
of active sports people in Europe prefer to buy in store, especially for expensive equipment.
Deloitte, Sports Retail Study 2022
75%
of outdoor enthusiasts name trying products on as an advantage of the store. 51% name expert advice.
Schöffel / YouGov, 2021
The solutions
Three ways to more sell-out in specialist retail.
Where-To-Buy
Interest on your website becomes a sale at your retailer.
With Where-To-Buy, you show shoppers on your product pages which nearby retailer has your product available – with directions and opening hours. They head to the store and get advice. Those who prefer to order online go to a specialist retailer’s shop. Demand stays with your specialist retailers.
- +115% likelihood of a sale when retailers show their availability
- In your brand’s design
- Easy to integrate with a plugin
Where-To-Buy
Data & Image Hub
Your products in your retailers’ shops, faster.
With the Data & Image Hub, you provide product data, images, catalogues and sustainability data in one central place. Your retailers always find it up to date, in the right format for their shop. New items go online faster, and in store your retailers have all the information they need for advice. No more sending data to individual retailers.
- -80% effort spent maintaining product data
- Centrally control which retailer sees which data
- No more separate export templates for individual retailers
AI Market Report
Stay visible when shoppers ask AI.
More and more shoppers ask ChatGPT and other AI assistants before they buy. Every month, the AI Market Report shows you which brands AI recommends and where your brand stands. You see who is catching up and which sources AI uses. So you can check whether your actions are working.
- Five AI systems, more than 2,400 purchase-advice questions
- Recommendations by AI system and category
- Competitors in view: who is catching up?
Partners in the ecosystem
Three partners that complement the ecosystem.
Partner solution · OMIS
See what shoppers really buy
OMIS shows what actually sells in outdoor specialist retail. So you plan ranges and prices with real figures.
See what sells in specialist retail
Partner solution · Frontnow
Complete product data without rework
Frontnow adds missing attributes and descriptions with AI. Products get found in the shop, in search and in AI answers.
Complete your product data
Partner solution · Chainbalance
Reorder bestsellers in time
Based on their sales, Chainbalance suggests which items retailers should reorder. Your bestsellers stay on the shelf.
Keep bestsellers on the shelfTwo perspectives
What you gain in sales and marketing.
Sales
Strengthen your specialist retail and grow sell-out
Where-To-Buy brings shoppers from your website to your retailers. With the Data & Image Hub, they get your product data without any effort. That strengthens your partnership with specialist retail.
- +115% likelihood of a sale when retailers show their availability
- Retailers get started for free on in.outtra.com
- Centrally control which retailer sees which data
Marketing & e-commerce
Turn every product page into a route to the store
Where-To-Buy fits on every product page in your brand’s design. Complete product data makes sure your products get found – in the shop, in search and in AI answers. Every month, the AI Market Report shows you where your brand stands.
- In your brand’s design, easy to integrate with a plugin
- Maintain product data once, use it everywhere
- Check your AI visibility for free