Customer stories
How outdoor brands strengthen specialist retail.
Specialist retail still matters to most outdoor and sports brands. Shoppers want to try products and get advice. So many brands actively support their retailers – deuter, Ortovox, ORTLIEB and EXPED among them. In these conversations, they show how OUTTRA helps them bring more shoppers into stores and make life easier for their retailers.
All conversations
More shoppers on the shop floor,
less work with product data.
In conversation · ORTLIEB · in German
“The tool catches the doubts that would otherwise lead to an abandoned purchase or a return, and offers expert advice in store instead.”
Anne Kalmutzki & Rahul MalhotraProject Management & E-commerce, ORTLIEB
In conversation · Devold · in German
“We save time, we save money, and the latest data is always in one place.”
Herbert HoreltManaging Director, Devold

In conversation · EXPED · in German
“In Germany, close to 100% of our retailer base works with the OUTTRA tool.”
Eicke ThieleManaging Director Marketing & Sales, EXPED


In conversation · Magura · in German
“No brand, and certainly no established brand, can afford to rely on just one channel any more.”
Timo KieningerHead of Marketing & Sales, Magura
In conversation · Atomic
“We definitely found that the consumer experience on our website was a lot easier. Consumers could easily find products locally.”
Andrew SniderCommercial Operations Manager, Atomic
In conversation · Martini Sportswear · in German
“Retailers can easily pull the product images using the item number. That is simply a huge advantage.”
Markus LettenbichlerHead of Sales, Martini Sportswear
In conversation · deuter · in German
“Specialist retailers tell us that more customers are coming in who have done their research on our website and now want advice.”
Matthias Gumbrecht & Stefan SchönHead of National Sales & Business Development Manager Digital Sales, deuter
In conversation · Ortovox · in German
“We are always looking for partners we can work with as equals, and that works very, very well with OUTTRA.”
Thomas UnterwegerHead of Sales Germany, Ortovox
In conversation · Chillaz · in German
“Not a single email along those lines. Just check online: what is available right now? No wasted time.”
Ulf KattnigFounder, Chillaz
In conversation · Fischer Sports
“We have extremely high traffic on our consumer website and we want to be able to drive that traffic to our local retailers and support them in locating product.”
Andrew CanniffTrade Marketing Manager, Fischer Sports












