Website visitors to local retailers.
Fischer has a lot of traffic on its consumer website and wants to guide it to local retailers. Dealer Locator and Where-To-Buy show shoppers which retailer has the product they want in their size and colour, and send them straight there.
Industry
Skis and winter sports
Location
Ried im Innkreis, Austria
With OUTTRA
Where-To-Buy, Dealer Locator and Digital Shop Window, for several years
The challenge
Shoppers research and decide at home.
Fischer’s biggest challenge: shoppers should be able to research, find and buy products online with ease, because they make their buying decisions at home or at work. OUTTRA won Fischer over with its strength in Central Europe and the outdoor industry.
The solution
Three solutions from the OUTTRA ecosystem.
- Where-To-Buy Shows on the brand website where the product is available right now, in store and online.
- Dealer Locator The retailer search on the brand website, with contact details and opening hours from the OUTTRA ecosystem.
- Digital Shop Window Retailers show on the brand website and on their own website which of the brand’s products they carry.
The result
Benefits for brand, retailers and shoppers.
For the brand
Traffic put to good use
The website’s high reach is used to bring shoppers to local retailers. Part of a strategy Fischer has pursued for years.
For retailers
Up-to-date retailer data, quickly maintained
Retailers care about correct data in the Dealer Locator. The OUTTRA team makes changes very quickly.
For shoppers
The right product in the right size
With a location search, shoppers find retailers nearby and see in the Digital Shop Window whether their product is available there.
From the conversation
“You’re looking down the road and finding solutions to problems that we didn’t even know that we had.”
More conversations
Different brands, different paths. One ecosystem.
More shoppers who want advice.
In German
All product data in one place.
In German
No more asking where to buy the T-shirt.
In German
B2C, yes. But only together with specialist retail.
In German
Retailers now pull the images themselves.
In German
A firm role for specialist retail in its own online shop.
In German
Ready-to-buy shoppers for specialist retail.
In German
Almost 100% of German retailers in the ecosystem.
