About us
We connect brands and specialist retail.
OUTTRA is the ecosystem for brands and specialist retail in the outdoor, bike and sports industry. Since 2016, we have made sure products are found where shoppers search – in store, online and in AI answers.
OUTTRA in numbers
30+
Brands in the ecosystem
2,000+
Retailers in the ecosystem
10
Years for specialist retail
The team
A small team, quick answers.
Tech, retailer support and marketing sit at one table in Stuttgart. When you call OUTTRA, you speak to someone who builds the ecosystem.
Partners & responsibility
With the industry, for the industry.
Associations
EOG, VDS, BSI, OSV
Partner of the European Outdoor Group, the German Sports Retailers Association (VDS), the German Sporting Goods Industry Association (BSI) and Outdoor Sports Valley, the French outdoor association.
Technology
OMIS, Frontnow, Chainbalance
Market data, Product Data Enrichment and Smart Replenishment as partner solutions in the OUTTRA ecosystem.
Responsibility
EOCA
Member of the European Outdoor Conservation Association, which funds conservation projects in outdoor regions worldwide.
What we stand for
Firmly on the side of specialist retail.
Principle
Demand for specialist retail
Every OUTTRA solution steers demand to the retailers who give advice: into their store or their online shop.
Model
The more who join, the stronger the ecosystem
Brands commission and pay. For retailers, OUTTRA is free of charge. Every new brand makes the ecosystem more valuable for every retailer, and every new retailer does the same for every brand.
Data
Your data stays yours
Brands and retailers decide for themselves who sees their data. OUTTRA only uses it to make it visible.
Our story
It started with a dealer locator. It became an ecosystem.
It began with a simple question: why do shoppers find the product on the brand website, but not the retailer who has it? The answer became OUTTRA.
2016
Founded in Stuttgart
Sigi Müller founds OUTTRA with one goal: to bring brands and specialist retail closer together digitally. The first solution is the Dealer Locator.
2022
Where-To-Buy goes live
The first brands launch Dealer Locator, Where-To-Buy and the Digital Shop Window. Retailer availability appears live on the brand website for the first time.
2023
Data & Image Hub
Product data becomes the second pillar. Brands provide it centrally, and retailers download it in the format of their shop system.
2024
Alliance with the EOG
Strategic partnership for OMIS, the market data of the European Outdoor Group, in German-speaking countries.
2025
New platform
The new platform brings the brand dashboard and “My Statistics” for retailers.
2026
Visible in AI
The first AI Market Report shows which brands ChatGPT and other AI assistants recommend. Frontnow and Chainbalance bring the first partner solutions into the ecosystem.