The digital ecosystem for outdoor, bike and sport
Be visible where shoppers search.
OUTTRA connects brands and specialist retail in the outdoor, bike and sport industry. Together they are present where buying decisions are made today: in store, in web search, on marketplaces and in AI answers.
30+ brands
2,000+ retailers
In practice
What brands achieve with OUTTRA.
In conversation · Chillaz
“We bring new customers to retailers. All they really have to do is serve them.”
Ulf KattnigFounder & Managing Director, Chillaz
Devold
“We save time, we save money, and the latest data is always in one place.”
Herbert HoreltManaging Director
deuter
“Specialist retailers tell us that more customers are coming in who have done their research on our website and now want advice.”
Matthias Gumbrecht & Stefan SchönHead of National Sales & Business Development Manager Digital Sales
ORTLIEB
“The tool catches the doubts that would otherwise lead to an abandoned purchase or a return, and offers expert advice in store instead.”
Anne Kalmutzki & Rahul MalhotraProject Management & E-commerce
30+ brand partners
How OUTTRA works
Data from brands and retailers in one place.
Through OUTTRA, brands give their retailers up-to-date product data: images, copy and item information for the online shop, their own website or marketing campaigns. In return, retailers share their availability. Brands show it on their website, so shoppers can see where the product they want is available right now.
Brands
upload their product data
Items, images, copy. Uploaded once, available to every retailer in the ecosystem.
What you gain as a brandRetailers
share their availability
From their merchandise management system or by upload. Visible on the websites of their brands.
What you gain as a retailerShoppers
find information wherever they search
In the retailer shop, on the brand website and in AI answers. So they make informed buying decisions.
What you can solve with OUTTRA
Three ways to greater visibility.
1/3 · Where-To-Buy & Dealer Locator
Show availability where shoppers search.
With the Dealer Locator, shoppers find the specialist retailer near them on the brand website. Where-To-Buy also shows, item by item, where the product is available right now, in a local store or online. Brands steer demand to their retailers, and retailers are found exactly when shoppers want to buy.
Did you know?
+115%
higher chance of a sale when availability is shared
+270%
more views of contact details and directions
Where-To-Buy
Data & Image Hub
2/3 · Data & Image Hub
All product data in one place.
In the Data & Image Hub, brands provide their item data, product copy, images and catalogues in one central place. Retailers, media and partners download them in the format their systems need. Brands no longer send files to each retailer, and retailers no longer search through countless brand portals.
Did you know?
-80%
effort spent maintaining product data
1 day
saved per week, especially at the start of the season
3/3 · AI Market Report & AI visibility
See which brands and shops AI recommends.
More and more shoppers ask ChatGPT, Gemini and other AI assistants for buying advice. The AI relies mainly on retailer shops. Every month, the AI Market Report shows who is named in the answers and where brands and retailers can act to become more visible.
No login needed · 5 AI platforms
37,000+
AI answers analysed per edition
7,000+
brands and shops identified
New every month
ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews compared.
Partners in the ecosystem
Three partners that complement the ecosystem.
Partner solution · OMIS
See what shoppers really buy
For the first time, OMIS shows what actually sells in outdoor specialist retail. Brands and retailers spot trends early and plan ranges and prices with real figures. Data providers use OMIS free of charge.
See what sells in specialist retail
Partner solution · Frontnow
Complete product data without rework
If attributes or descriptions are missing, shoppers cannot find the product, not in the shop, not in search and not in AI answers. Frontnow completes product data with AI. Brands and retailers get sales-ready data and are found more easily.
Complete your product data
Partner solution · Chainbalance
Reorder bestsellers in time
Based on your sales, Chainbalance suggests which items to reorder. Your bestsellers stay available, and less stock is left unsold.
Keep your bestsellers on the shelf2,000+ retailers
in the OUTTRA ecosystem
Two ways into the ecosystem
For brands
More sell-out through your specialist retailers
You give your retailers up-to-date product data and show on your website where your product is available right now.
For retailers
Be found when shoppers are ready to buy
You share your availability and appear on the websites of your brands. You get product data and images in one place, free of charge.