Ready-to-buy shoppers for specialist retail.
Magura Bosch Parts & Services distributes Magura, Bosch eBike Systems and partner brands in European specialist retail. OUTTRA is one building block of its digital strategy: the link between manufacturer, specialist retail and shoppers who want to see what is available in their area.
Industry
Brakes and components for bikes and e-bikes
Location
Magura Bosch Parts & Services
With OUTTRA
Where-To-Buy and Dealer Locator on magura.com
The challenge
After the boom: hesitant buyers and full warehouses.
The bike market changed sharply after Covid. No established brand can afford to rely on a single channel. Magura wanted to make the difference as a brand and give specialist retailers opportunities, especially with products that need explaining.
The solution
Two solutions from the OUTTRA ecosystem.
- Where-To-Buy Shows on the brand website where the product is available right now, in store and online.
- Dealer Locator The retailer search on the brand website, with contact details and opening hours from the OUTTRA ecosystem.
The result
Benefits for brand, retailers and shoppers.
For the brand
A smooth launch
Once the decision was made, everything ran smoothly and onboarding was quick. E-commerce and sales work with the data.
For retailers
Shoppers who want to buy
Retailers notice shoppers coming in on purpose and saying they saw the product online. And they actively ask what people search for in their area.
For shoppers
What is available near me?
On magura.com, shoppers see which retailer nearby carries the product and arrive well informed.
From the conversation
“People are already actively asking: what are shoppers searching for in my area, and what else do I need in my range to be well positioned there?”
More conversations
Different brands, different paths. One ecosystem.
More shoppers who want advice.
In German
All product data in one place.
In German
No more asking where to buy the T-shirt.
In German
B2C, yes. But only together with specialist retail.
In German
Retailers now pull the images themselves.
In German
A firm role for specialist retail in its own online shop.
In German
Almost 100% of German retailers in the ecosystem.
Connected to almost all key accounts in Europe.
