Almost 100% of German retailers in the ecosystem.
EXPED sells through specialist retail and shows shoppers on every product page which retailer has the product available. Retailers get product data and images through the Data & Image Hub – up to date and in one place. In Germany, almost the entire retailer base works with OUTTRA.
Industry
Premium equipment from Switzerland, for 40 years
Location
Switzerland, own distribution in DACH
With OUTTRA
Where-To-Buy and Dealer Locator for three years, Data & Image Hub for one year, plus the Digital Shop Window
The challenge
Excel files back and forth, and four portals.
As a pure B2B brand, the question was how to reach consumers. Data management had hit a wall: Excel files back and forth, four different portals to log in to. Mid-sized retailers don’t have the staff for that.
The solution
Four solutions from the OUTTRA ecosystem.
Where-To-Buy
Shows on the brand website where the product is available right now, in store and online.
Dealer Locator
The retailer search on the brand website, with contact details and opening hours from the OUTTRA ecosystem.
Digital Shop Window
Retailers show on the brand website and on their own website which of the brand’s products they carry.
Also in use: Data & Image Hub
The result
Benefits for brand, retailers and shoppers.
For the brand
Measurably fewer consumer enquiries
EXPED has less work and can measure that fewer consumer enquiries come in.
For retailers
Little effort, a ready-made solution
Retailers can rely on the brand and get a well-thought-out solution with little effort. Almost 100% of the German retailer base takes part.
For shoppers
From product straight to retailer
On every product page, the Where-To-Buy button leads to the retailer who has the product and can explain it.
From the conversation
“It really benefits both sides. We have less work. Retailers can rely on the brand very comfortably, with only a little effort on their side.”
More conversations
Different brands, different paths. One ecosystem.
More shoppers who want advice.
In German
All product data in one place.
In German
No more asking where to buy the T-shirt.
In German
B2C, yes. But only together with specialist retail.
In German
Retailers now pull the images themselves.
In German
A firm role for specialist retail in its own online shop.
In German
Ready-to-buy shoppers for specialist retail.
Connected to almost all key accounts in Europe.
