All product data in one place.
Devold wanted to bring specialist retail into its own B2C presence and answer the many data requests from retailers more easily. Today both run through OUTTRA. Devold’s experience fed directly into the development of the Data & Image Hub.
Industry
Merino wool since 1853
Location
Devold of Norway GmbH, Buchenbach
With OUTTRA
Where-To-Buy, Dealer Locator and Data & Image Hub
The challenge
Answer every image request one by one?
Answering every retailer’s requests for images, product data and information by hand took a lot of effort. At the same time, specialist retail was to be part of the B2C business. Devold came across OUTTRA through other brands in the industry that were already using it. That was convincing.
The solution
Three solutions from the OUTTRA ecosystem.
Where-To-Buy
Shows on the brand website where the product is available right now, in store and online.
Also in use: Dealer Locator, Data & Image Hub
The result
Benefits for brand, retailers and shoppers.
For the brand
Time and money saved
All current data sits in one place. When images change, nobody has to write to retailers one by one.
For retailers
Data the easy way
Retailers download images and product data themselves, via the tool or the interface. Many retailers were already connected to OUTTRA.
For shoppers
Pick it up from the retailer tonight
Shoppers decide where to buy. Knowing that the local retailer has the item is valuable information for them.
From the conversation
“Your local retailer has the item for you too, so you can pick it up in the evening. Of course, that is sensational information for the consumer.”
More conversations
Different brands, different paths. One ecosystem.
More shoppers who want advice.
In German
No more asking where to buy the T-shirt.
In German
B2C, yes. But only together with specialist retail.
In German
Retailers now pull the images themselves.
In German
A firm role for specialist retail in its own online shop.
In German
Ready-to-buy shoppers for specialist retail.
In German
Almost 100% of German retailers in the ecosystem.
Connected to almost all key accounts in Europe.
