Market data with 
The outdoor market at a glance.
Every month, OMIS provides anonymised sales data from outdoor specialist retail across Europe. The goal: reliable market data that helps brands and retailers make well-founded decisions.
OMIS in numbers
€1.3 bn
sell-out in the panel (DACH launch, March 2026)
3
markets: DACH, France, UK
12×
updates a year
3 years
of history for comparison
Already on board
What is OMIS
What OMIS does.
OMIS (Outdoor Market Intelligence Service) gives retailers and brands current, anonymised sell-out data from specialist retail – aggregated, privacy-compliant and available in an interactive dashboard. Market trends, benchmarks and demand become transparent, and decisions are based on data. To see which brands and retailers AI systems recommend, use the free AI Market Report.
Reliable market data – updated monthly
Sell-out data straight from specialist retail, aggregated & anonymised.
Deep insights, not gut feeling
Data analysis down to product group and category level.
Comparable across markets
Dashboards for the UK, France and DACH.
OMIS dashboard · DACH · Market Performance
Access
How access to OMIS works.
Access is via a password-protected online dashboard. If you contribute your own sales data, you see aggregated market developments free of charge. A subscription adds a view of brands, categories and individual products. To get started, just email support-de@outtra.com.Click the numbers to see what each area of the dashboard shows.
For brands and retailers
One panel, two perspectives.
For brands
Benefits for brands
- Spot market trends: based on data, not gut feeling
- Find distribution potential: identify regions and categories where demand is high but your sell-out is below the market
- Sharpen your go-to-market: base your line plan, campaigns and promotions on facts
- Strengthen category management: make a stronger case – internally and with retail partners
For retailers
Benefits for retailers
- Optimise your range: see which products are in high demand in your region
- Benchmark performance: compare your figures with the market
- Anticipate demand: spot trends and seasonality early
- Promos & pricing: plan smarter with sell-out data
- Take part for free: as a data contributor, you get free access
Webinar
OMIS for retailers and brands in DACH.
The webinar (in German) shows how OMIS works in practice – from the underlying data to everyday use. The topics:
- What data OMIS provides and what you can use it for
- A live look at the dashboard: structure, key views, typical use cases
- Benefits for range planning, pricing, promotion and go-to-market
Who is behind OMIS?
An initiative of the European Outdoor Group.
OMIS is an initiative of the European Outdoor Group (EOG) in cooperation with Sporting Insights, a UK specialist in market analysis and sell-out reporting. OUTTRA is the official partner for the DACH region and supports participants with onboarding.
