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This is how MAGURA lets retailers participate in website traffic

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Just in time for EUROBIKE 2023, we welcome another bike brand to the OUTTRA ecosystem: MAGURA, the manufacturer of high-quality components for bikes and motorbikes, is taking off with OUTTRA's digital interface solutions, just like numerous other brands in the outdoor, bike and sports industry

"MAGURA has undergone enormous innovative development in recent years. The MAGURA homepage is highly frequented and the number of hits is constantly growing. With the digital tools and services of OUTTRA, we would like to strengthen our long-standing stationary specialised retail partners throughout Europe by letting them participate in the high frequency and thus enabling them new, attractive sales channels. We motivate all of our retailers to take advantage of this service, which we provide for them free of charge, and to register through OUTTRA", says Timo Kieninger, Director Marketing & Sales at MAGURA Bosch Parts & Services, the European aftermarket organisation of MAGURA and Bosch eBike Systems.


Timo Kieniger and Siegbert Müller in front of the MAGURA booth at EUROBIKE 2023 (Image: MAGURA)

MAGURA will use the OUTTRA tools Where-To-Buy Local and the Dealer Locator on its international website. This will enable visitors to the MAGURA website to see which MAGURA products are currently available at which specialist dealers. Even retailers without their own web shop thus gain online visibility, which leads to more customers and more sales locally. The innovative OUTTRA Dealer Locator also offers website visitors more than just a static dealer list: For each dealer, there is automatically updated additional information such as product range, opening hours and contact details. This makes the customer journey as easy as possible for the customer, from the initial online search to the consultation and purchase on site. 

With MAGURA, a crucial component of the bike industry becomes part of the OUTTRA ecosystem: "With this internationally established brand on board, we can quickly expand the networking of all market participants. MAGURA specialist retailers, as well as all currently cooperating brands and their customers, benefit from the high added value offered by this synergy-rich industry solution", explains OUTTRA founder & CEO Siegbert Müller. 

We are looking forward to the further cooperation with MAGURA and the live launch of the OUTTRA tools on the MAGURA website! 

With MAGURA, almost 30 brands from the outdoor, bike and sports industry are already part of the OUTTRA ecosystem, in addition to the almost 2000 affiliated retailers: