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Data & Image Hub

The central place for product data in specialist retail.

With the Data & Image Hub, brands provide product data such as images, texts, catalogues and sustainability data in one central place. Retailers always find it there up to date, in the format their shop needs. Brands no longer send data to every single retailer, and retailers no longer search across many different brand portals.

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Data & Image Hub in numbers

-80%

less product data maintenance for brands

1 login

for all retailers in the OUTTRA ecosystem

2,000+

retailers in the ecosystem

24/7

available, no email request needed

What our customers say

Devold: up-to-date product data, always in one place.

In conversation · Devold

“We save time, we save money, and the latest data is always in one place.”

Herbert HoreltManaging Director, Devold

Watch the full conversation

At Martini, retailers fetch product images themselves.

In conversation · Martini Sportswear

“Retailers can easily pull the product images using the item number. That is simply a huge advantage.”

Markus LettenbichlerHead of Sales, Martini Sportswear

Watch the full conversation

At deuter, retailers have the right data at hand quickly.

In conversation · deuter

“What matters with the Data Hub is that retailers get the right data quickly and easily.”

Matthias Gumbrecht & Stefan SchönHead of National Sales & Business Development Manager Digital Sales, deuter

Watch the full conversation

The benefits at a glance

Sell faster, maintain less data.

Benefits for retailers

  • Free of charge
  • Product data and images from many brands through one interface
  • Select items via an EAN list
  • Your own export templates, mapped to your own fields
  • Automatic notification of new data and images
  • Access via API or as a CSV file
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Benefits for brands

  • Products in retailers’ online shops faster
  • No more separate export templates for individual retailers
  • Centrally control which retailer sees which data
  • Retailers are notified of changes automatically
  • Sustainability data right on the product, e.g. for SDEX
  • Usable internationally, in several languages
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How the Data & Image Hub works

New items in the shop faster, less effort on both sides.

The Data & Image Hub bundles a brand’s product data, images and catalogues in one central place. Retailers select the items they want via an EAN list and download the data in the format their shop needs. New items go live in the online shop faster, and retailers are notified automatically of every change. If attributes, texts or translations are missing, Product Data Enrichment adds them using AI. The Data & Image Hub is free of charge for retailers.

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The process

Deliver once, use in any format.

  1. Day 1

    Brand supplies product data

    The brand uploads its product data to the Data & Image Hub. OUTTRA checks, prepares and publishes the data.

  2. Week 1

    Approve retailers

    The brand decides which retailer sees which data. Retailers on the platform request access themselves.

  3. Week 2

    Retailers use the data

    Retailers download the product data in the format they need.

  4. Ongoing

    Updates keep flowing

    New season, new images, changed prices: retailers are notified and download the latest version without having to ask.

Request Data & Image Hub