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Deuter supports the specialist trade with OUTTRA

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Since December 2022, deuter has been supporting its international retail partners through its cooperation with OUTTRA: The backpack pioneer and sleeping bag expert uses the OUTTRA tools Where-To-Buy Local, Dealer Locator and Digital Shop Window on its website deuter.com. 

With the Where-To-Buy Local plugin, deuter shows its website visitors which products are available in which local stores on a daily basis. This supports local sales and counteracts returns. By clicking on the "Buy Local" button on a product detail page, not only the product availability is displayed, but also current additional information such as opening hours, contact details or alternatively available product variants.



Where-To-Buy Local auf deuter.com


In the Dealer Locator, the website visitor can also search for dealers with deuter products in their region. Dealers who submit availability to OUTTRA can also display all currently available deuter products here via the Digital Shop Window.



Dealer Locator & Digital Shop Window auf deuter.com


Ultimately, everyone benefits from the OUTTRA tools: deuter supports its retail partners and improves the customer journey of end consumers. Retailers are visible online even without an own web shop and generate more sales. End consumers enjoy a smooth buying experience from the first research on the brand website to the purchase with advice and fitting on site.

By the way, we are constantly developing our cooperation with deuter: In addition to current topics, we discuss strategic ideas and visions in a very cooperative manner. This is already giving rise to the next exciting, efficient developments and tools...


Katharina Handwerker, Head of Trade Marketing at deuter

„The stationary specialised trade has always been deuter's main artery. With the integration of OUTTRA in our online shop, we want to support small and medium-sized retailers in particular to be quickly found by end consumers. For us, the core of OUTTRA is to show product availability in stores. This makes the experience of buying on the spot and the advice for customers more promising, as they have already been informed in advance about which products are available at the retailer.“ 

Deuter is one of currently more than 25 brands in the outdoor, bike and sports industry that successfully use OUTTRA tools::