4 min read
Requests from its own retailer partners and many positive signals from dealers were the impetus: Now Bergans of Norway is also taking off in the OUTTRA ecosystem! Since the beginning of 2023, the Norwegian manufacturer of outdoor equipment has been using OUTTRA's Where-To-Buy Local tool on the German Bergans website - and thus supporting its retail partners and consumers:
With just one click, website visitors interested in buying can find retailers in their area who have the desired product in stock in the desired size and colour. If it is not available nearby, suitable alternative colours in the vicinity or the nearest retailer with availability are displayed.
Where-To-Buy Local tool on bergans.de
Bergans retail partners also benefit from the new service, which is free of charge for them: the higher visibility on the brand website as well as the direct link to the stock including current contact details and opening hours demonstrably lead to higher sales rates. In addition to displaying the products searched for by the user, OUTTRA's "digital shop window" also allows all Bergans products available at the selected retailer to be displayed. The connection of the inventory usually works quickly and easily by exporting from the retailer's merchandise management system.
Digital shop window on bergans.de
Christoph Haitzmann, Bergans Sales Manager Central Europe, explains why their investment in specialist retailers is worthwhile for everyone involved:
Christoph Haitzmann, Bergans Sales Manager Central Europe
„Through the cooperation with OUTTRA, we support our retail partners and our consumers. OUTTRA combines the Bergans brand world with the expertise and experience of the retailer. Our retail partners benefit from the visibility of their shop in our webshop, which increases the probability of sales. At the same time, the connection is designed to be simple for interested retailers and, in our opinion, offers real added value for all parties involved.“
Welcome Bergans to the OUTTRA ecosystem! We wish you and your retailers much success with OUTTRA tools!
Besides Bergans, many other brands are already using OUTTRA tools successfully:
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