--- title: "WEBINAR: SELLING ONLINE & OFFLINE - HOW TO LINK THEM SUCCESSFULLY?" description: "Free webinar by BSI and OUTTRA: Seeling online & offline: How to link them successfully?" image: https://www.outtra.com/hubfs/Feature-Image-BSI-Webinar.png --- [![OUTTRA Logo](https://www.outtra.com/hubfs/RZ_Logo_OUTTRA_Wei%E2%94%9C%C6%92.svg) ![OUTTRA Logo](https://www.outtra.com/hubfs/RZ_Logo_OUTTRA_Wei%E2%94%9C%C6%92.svg)](https://www.outtra.com/en-gb/) - [English - United Kingdom](https://www.outtra.com/en-gb/news/webinar-bsi-selling-online-offline) - [Deutsch – Deutschland](https://www.outtra.com/de-de/news/webinar-bsi-verkauf-online-offline) - [Brands](https://www.outtra.com/en-gb/brands) - [Retailers](https://www.outtra.com/en-gb/retailer) - [News](https://www.outtra.com/en-gb/news) - [Contact](https://www.outtra.com/en-gb/contact) - Login - [Data & Image Hub](https://in.outtra.com/login?lang=en) - [Stockists](https://stockist.outtra.com/login) - [Brands](https://brand.outtra.com/login) - [Publisher](https://publisher.outtra.com/login) ###### 1 min read # WEBINAR: SELLING ONLINE & OFFLINE - HOW TO LINK THEM SUCCESSFULLY? By: [Anne Zeller](https://www.outtra.com/en-gb/news/author/anne-zeller) on Apr 13, 2023 10:58:55 AM [Cooperations](https://www.outtra.com/en-gb/news/tag/cooperations) [Where-To-Buy](https://www.outtra.com/en-gb/news/tag/where-to-buy) ![Featured Image](https://www.outtra.com/hubfs/Feature-Image-BSI-Webinar.png) How can sports brands give their retailers more online visibility and thus increase their customer frequency and sales? This is the question that will be addressed in the free webinar hosted by the German Sporting Goods Industry Association (BSI) on April 26, 2023, in which OUTTRA founder Siegbert Müller will share his experience of how data exchange and processing tools can take collaboration between brands and retailers to a new level and generate added value for both sides: End customers often first find out about products on brand websites, but don't see there at which retailers they are available. This is because, unlike online retailers, brick-and-mortar retailers were previously unable to show which products they currently had in stock. With the help of the OUTTRA Where-To-Buy-Local tool, brands can display on their websites which retailers currently have a desired product available locally - including alternative product variants, contact details, opening hours and much more.  Learn how this works and how brands and retailers benefit from it in the webinar on 04/26/2023 at 10:30 a.m. CEST with BSI partner OUTTRA. (Please note that this webinar will be in German.) Register now for free: [Register now](https://events.teams.microsoft.com/event/adcbe7c9-424f-4253-b84b-d51e9c83975a@e8f8ba28-310d-4c95-8a69-c2447f3718af) - [Tweet](https://twitter.com/share) #### Related Posts ### [ASMAS works with OUTTRA As the trade association of the sports industry in Switzerland, ASMAS has been looking after the...](https://www.outtra.com/en-gb/news/asmas-works-with-outtra) ### [Bergans & Outtra: Added value for everyone Requests from its own retailer partners and many positive signals from dealers were the impetus:...](https://www.outtra.com/en-gb/news/bergans-outtra-added-value-for-everryone) ### [OUTTRA continues partnership with SPUZZINESS in 2024 We are delighted to continue our partnership this year with SPUZZINESS, the sports business podcast...](https://www.outtra.com/en-gb/news/outtra-continues-partnership-with-spuzziness) ##### Tools Tools [Data & Image Hub](https://www.outtra.com/en-gb/data-image-hub) [Where-To-Buy Local](https://www.outtra.com/en-gb/where-to-buy-local) [Product Lens](https://www.outtra.com/en-gb/product-lens) ##### Company Company [About us](https://www.outtra.com/en-gb/about-us) [Board](https://www.outtra.com/en-gb/board) [Help Centre](https://www.outtra.com/en/learn) [Newsletter](https://share.hsforms.com/1cTy_5o8rR1GEimefObmN7Q3syqj)       ##### Collaboration Collaboration [Partners](https://www.outtra.com/en-gb/partner) [Interfaces](https://www.outtra.com/en-gb/interfaces) ##### Kontakt Kontakt Stuttgart, Germany +49 711 505 14 300 Vaasa, Finland +358 50 492 9723 [hello@outtra.com](mailto:hello@outtra.com) [![OUTTRA_Logo](https://www.outtra.com/hubfs/OUTTRA_Logo.svg "OUTTRA_Logo")](https://www.outtra.com) - [Privacy Policy](https://www.outtra.com/en-gb/privacy-policy) - [Imprint](https://www.outtra.com/en/imprint) - [GTC](https://www.outtra.com/en/gtc) Copyright © 2023 81MEDIA GmbH Cookie Settings