For retailers · free of charge
Brands send shoppers to your store.
In specialist retail, shoppers get what they cannot get online – advice and products they can try. That is why many brands actively support their retailers. With OUTTRA, they show on their websites that their product is available at your store. More shoppers come to you. You also find the product data for all your brands in the OUTTRA Data & Image Hub. That leaves more time for what matters most: advising your shoppers in store.
OUTTRA for retailers in figures
+115%
higher likelihood of a sale when you show your availability
+270%
more often shoppers open your contact details and directions
30+
brands in the ecosystem
€0
is what OUTTRA costs you
30+ brand partners
What our customers say
Brands bring new shoppers to retail.
Many brands deliberately rely on specialist retail. Here they tell us why.
Your strength
Advice is your advantage. Make sure shoppers find you.
Shoppers want to try things on and ask questions. That is why they come into the store. Before that, they search online. If you do not show up there, they go to another retailer.
75%
of outdoor enthusiasts name trying products on as an advantage of the store. 51% name expert advice.
Schöffel / YouGov, 2021
67.4%
of all bicycles and e-bikes in Germany were sold through bricks-and-mortar specialist retail in 2025.
ZIV, bicycle industry market data 2025
63%
of active sports people in Europe prefer to buy in store, especially for expensive equipment.
Deloitte, Sports Retail Study 2022
What you get
More shoppers in store, less effort. All free of charge.
Where-To-Buy & Dealer Locator
Shoppers find you where they search for their brand.
Anyone searching for a specific product on brand websites such as deuter.com or ortlieb.com sees available items at retailers nearby – including you. Your opening hours, contact details and directions are shown too. In the brand’s dealer locator, your store appears even when shoppers do not have a specific product in mind yet. You connect your availability once. After that, you are visible on the websites of all your brands.
- +115% likelihood of a sale when you show your availability
- Visible on the websites of all your brands
- Free of charge for retailers
ortovox.com · product page
ortlieb.com · Digital Shop Window
Digital Shop Window
Show your brand range online – without your own shop.
In the Digital Shop Window, shoppers browse the products from a brand that you currently have in stock. It works right on the brand website and on your own website. Image, price and sizes are added automatically. Shoppers reserve the item and collect it from you – with advice and a fitting in store. Nothing is maintained twice. You do not need your own online shop.
- On brand websites and your own website
- Shoppers reserve for collection
- Embed code free of charge on in.outtra.com
Data & Image Hub
Less time on product data, more time for your shoppers.
You get product data and images from many brands through one interface – via API or as a CSV file. With your own export templates, you map them to your own fields, ready for your merchandise management system and shop. New items go online faster. No more searching through countless brand portals. When a brand provides new data or images, you are notified automatically.
- Select items via an EAN list
- Your own export templates, mapped to your own fields
- Free of charge for retailers
Market insight
Know what is in demand before you order.
Every month, the AI Market Report shows which brands and retailers ChatGPT and other AI assistants recommend. So you spot early what your shoppers will ask for next. You also see which retailer shops AI uses most often as sources, and you can learn from them. OMIS shows what actually sells in outdoor specialist retail. You use both for ordering and advice.
- AI Market Report – free of charge
- OMIS market data – free of charge if you share your sell-out data
- Smart Replenishment – reorder suggestions by email, free of charge
Connection
Your system is probably already connected.
Many merchandise management systems in sport and bike retail are already connected to OUTTRA. If yours is missing, we will talk to your provider.
Merchandise management
Direct interfaces
Common systems in sport and bike retail transfer your availability automatically.
Buying groups
Through your buying group
Some buying groups already pool the data. Ask us whether this applies to yours.
Manual
No export needed
Update availability with a click. For small ranges or to get started, that is enough.
Two perspectives
What you gain in store and in your online shop.
Store & advice
More shoppers on the shop floor
On your brands’ websites, shoppers see that their product is available at your store. They come in knowing what they want. That leaves more time for advice.
- Visible on the websites of all your brands
- Shoppers reserve for collection
- +115% likelihood of a sale when you show your availability
Online shop & buying
Less effort with product data and orders
You get product data and images for all your brands in one place, in your shop’s format. The AI Market Report and OMIS show you what is in demand and what sells. So you plan your orders with real figures.
- Access via API or as a CSV file
- Automatic notification of new data and images
- AI Market Report free of charge