No more asking where to buy the T-shirt.
Chillaz deliberately decided against its own online shop and puts specialist retail at the centre. Since 2016, Where-To-Buy has shown on its website which retailer has the product. Chillaz is OUTTRA’s first customer.
Industry
Climbing apparel, made in Europe
Location
Austria
With OUTTRA
Where-To-Buy, Dealer Locator and Digital Shop Window since 2016, OUTTRA’s first customer
The challenge
An eight-hour drive for a T-shirt that wasn’t there.
On Mondays the emails piled up: shoppers had been sent to a retailer who then didn’t have the T-shirt in their size. In the worst case, an eight-hour drive for nothing. An online shop of its own was out of the question, so Chillaz needed a tool that shows what is available where.
The solution
Three solutions from the OUTTRA ecosystem.
Where-To-Buy
Shows on the brand website where the product is available right now, in store and online.
Also in use: Dealer Locator, Digital Shop Window
The result
Benefits for brand, retailers and shoppers.
For the brand
No more availability enquiries
Since Where-To-Buy went live on the website, not a single email has asked where to find a product. Shoppers see it for themselves.
For retailers
New shoppers who just need serving
Chillaz brings retailers shoppers who know the product is there in their size. The Digital Shop Window makes local retailers visible online.
For shoppers
Deciding for themselves where to buy
Shoppers see availability and decide whether to visit the retailer or buy online. No more wasted trips.
From the conversation
“Not a single email along those lines. Just check online: what is available right now? No wasted time.”
More conversations
Different brands, different paths. One ecosystem.
More shoppers who want advice.
In German
All product data in one place.
In German
B2C, yes. But only together with specialist retail.
In German
Retailers now pull the images themselves.
In German
A firm role for specialist retail in its own online shop.
In German
Ready-to-buy shoppers for specialist retail.
In German
Almost 100% of German retailers in the ecosystem.
Connected to almost all key accounts in Europe.
