Retailers now pull the images themselves.

Martini Sportswear came to OUTTRA via ISPO. First Where-To-Buy, then the Data & Image Hub: retailers pull product images by item number instead of requesting them by email. That saves time, the scarcest resource for retailers and brand alike.

Where-To-Buy
Dealer Locator
Data & Image Hub

In conversation · Martini Sportswear · in German

“Retailers can easily pull the product images using the item number. That is simply a huge advantage.”

Markus LettenbichlerHead of Sales, markets Austria, Germany, Switzerland, Italy, Czech Republic

Industry

Outdoor apparel, a family business for almost 70 years

Location

Annaberg im Lammertal, Austria

With OUTTRA

Where-To-Buy and Dealer Locator for three years, Data & Image Hub for one year

The challenge

Very manual, as almost everywhere.

Retailers asked for images and a colleague sent out links by hand. With Where-To-Buy, shoppers were to see on the website which retail partner has the product locally. A year later, the Data & Image Hub added central access to product data and images.

Markus Lettenbichler from Martini Sportswear in conversation with OUTTRA

The solution

Three solutions from the OUTTRA ecosystem.

Where-To-Buy Shows on the brand website where the product is available right now, in store and online.
Dealer Locator The retailer search on the brand website, with contact details and opening hours from the OUTTRA ecosystem.
Data & Image Hub Brands provide product data and images in one place. Retailers download them in the format their system needs.

The result

Benefits for brand, retailers and shoppers.

For the brand

Less manual work in sales

Image requests no longer land on anyone’s desk. Setup and retailer communication were smooth and intuitive.

For retailers

Images by item number

Retailers pull product images and data themselves using the item number. That goes down very well because it saves time.

For shoppers

Try it on and get advice

On the website, shoppers see which retail partner has the product locally, where they can try it and get advice.

From the conversation

Markus Lettenbichler, Martini Sportswear — **Markus Lettenbichler**Head of Sales, markets Austria, Germany, Switzerland, Italy, Czech Republic, Martini Sportswear

“It goes down very well because it really saves time, and I think that is the resource that is simply scarce out there, for us as well as for retailers.”

More conversations