A firm role for specialist retail in its own online shop.
When Ortovox planned its first online shop in 2019, one thing was settled: specialist retail would have a firm role in it. Today Ortovox uses four OUTTRA solutions, and many retailers embed the Digital Shop Window on their own websites.
Industry
Mountain sports equipment, safety and wool
Location
Taufkirchen near Munich
With OUTTRA
Where-To-Buy, Dealer Locator, Data & Image Hub and Digital Shop Window
The challenge
A first online shop, with retail.
Ortovox came across OUTTRA in a workshop. After the launch, the Covid period showed how valuable the tools are for specialist retail and suppliers: retailers could show their range online while their shops were closed.
The solution
Four solutions from the OUTTRA ecosystem.
Where-To-Buy
Shows on the brand website where the product is available right now, in store and online.
Also in use: Dealer Locator, Data & Image Hub, Digital Shop Window
The result
Benefits for brand, retailers and shoppers.
For the brand
Easy to launch, easy to maintain
The launch was quick, and the Head of Sales maintains the tool himself. When questions come up, OUTTRA is there.
For retailers
Show the range online, free of charge
Retailers show their Ortovox range online at no cost. That brings visitors and leads directly to more sales.
For shoppers
Brand and retailer in one place
Shoppers find the retailer nearby and see what is available there, straight from the brand’s online shop.
From the conversation
“The main benefit is that we enable retailers to present their product portfolio online free of charge. That lets us generate traffic and directly increase sales.”
More conversations
Different brands, different paths. One ecosystem.
More shoppers who want advice.
In German
All product data in one place.
In German
No more asking where to buy the T-shirt.
In German
B2C, yes. But only together with specialist retail.
In German
Retailers now pull the images themselves.
In German
Ready-to-buy shoppers for specialist retail.
In German
Almost 100% of German retailers in the ecosystem.
Connected to almost all key accounts in Europe.
