More shoppers who want advice.
deuter has supported specialist retail for more than 125 years. With OUTTRA’s retailer search, the brand shows on deuter.com which retailer nearby has the product. Retailers report back: more shoppers come in who have done their research beforehand.
Industry
Backpacks & sleeping bags
Location
Gersthofen near Augsburg
With OUTTRA
Dealer Locator, Where-To-Buy and Data & Image Hub
The challenge
Specialist retail comes first. How do you support it digitally?
Specialist retail has always mattered a great deal to deuter. A retailer search on its own website was the right way to strengthen it digitally. The good experience of sister brand Ortovox tipped the balance. The internal selection took time, the integration itself was quick.
The solution
Three solutions from the OUTTRA ecosystem.
Where-To-Buy
Shows on the brand website where the product is available right now, in store and online.
Also in use: Dealer Locator, Data & Image Hub
The result
Benefits for brand, retailers and shoppers.
For the brand
A better customer experience on the website
Marketing reports a better experience on deuter.com. Sales hears from retailers that shoppers arrive well informed.
For retailers
Visibility in the region
deuter shows its retail partners by region and guides shoppers to them. A commitment to retail that is meant to drive sales, and does.
For shoppers
Quickly to a product nearby
Shoppers easily see where they can get the product in their area.
From the conversation
“We show our retail partners by region and guide consumers to them. That supports our philosophy of standing by retail as a partner.”
More conversations
Different brands, different paths. One ecosystem.
All product data in one place.
In German
No more asking where to buy the T-shirt.
In German
B2C, yes. But only together with specialist retail.
In German
Retailers now pull the images themselves.
In German
A firm role for specialist retail in its own online shop.
In German
Ready-to-buy shoppers for specialist retail.
In German
Almost 100% of German retailers in the ecosystem.
Connected to almost all key accounts in Europe.
