B2C, yes. But only together with specialist retail.
For a long time, ORTLIEB sold exclusively through specialist retail. When its own online shop came, one thing was clear: only in combination with retail. Today Where-To-Buy and the Digital Shop Window connect both, with the “Buy locally” button right below the basket.
Industry
Waterproof bike bags, backpacks, travel bags
Location
Heilsbronn near Nuremberg
With OUTTRA
Where-To-Buy, Dealer Locator and Digital Shop Window, for four years
The challenge
Connecting online business and specialist retail.
After the Covid boom the market is weaker, and a lot of revenue runs through local specialist retail. ORTLIEB wanted to build its online business together with retail. The Digital Shop Window, which other providers didn’t offer at the time, tipped the decision towards OUTTRA.
The solution
Three solutions from the OUTTRA ecosystem.
Where-To-Buy
Shows on the brand website where the product is available right now, in store and online.
Dealer Locator
The retailer search on the brand website, with contact details and opening hours from the OUTTRA ecosystem.
Digital Shop Window
Retailers show on the brand website and on their own website which of the brand’s products they carry.
The result
Benefits for brand, retailers and shoppers.
For the brand
Retailer data ORTLIEB could not maintain itself
Contact details and, above all, opening hours of every retailer come up to date from the OUTTRA ecosystem. The integration was simple.
For retailers
Well presented on the brand website
In the Digital Shop Window, every retailer shows its ORTLIEB range. Shoppers see before they set off whether the trip is worth it.
For shoppers
Fewer abandoned purchases, fewer returns
Right size, colour, mounting system: expert advice in store resolves the doubts that would otherwise lead to an abandoned purchase or a return.
From the conversation
“When the decision came that we would also do B2C, it was clear it would only work in combination and cooperation with retail.”
More conversations
Different brands, different paths. One ecosystem.
More shoppers who want advice.
In German
All product data in one place.
In German
No more asking where to buy the T-shirt.
In German
Retailers now pull the images themselves.
In German
A firm role for specialist retail in its own online shop.
In German
Ready-to-buy shoppers for specialist retail.
In German
Almost 100% of German retailers in the ecosystem.
Connected to almost all key accounts in Europe.
