Connected to almost all key accounts in Europe.
For Atomic, reach in retail was decisive: OUTTRA is connected with almost all of the brand’s major retail customers in Europe. Integration was smooth, data exchange runs automatically, and support tickets are usually resolved within a few hours.
Industry
Winter sports
Location
Altenmarkt, Austria
With OUTTRA
Where-To-Buy, Dealer Locator and Data & Image Hub
The challenge
The right data in front of shoppers.
The biggest challenge was exchanging data so that the right information reaches shoppers: retailer locations and product information. OUTTRA’s reach in European retail was the deciding factor.
The solution
Three solutions from the OUTTRA ecosystem.
- Where-To-Buy Shows on the brand website where the product is available right now, in store and online.
- Dealer Locator The retailer search on the brand website, with contact details and opening hours from the OUTTRA ecosystem.
- Data & Image Hub Brands provide product data and images in one place. Retailers download them in the format their system needs.
The result
Benefits for brand, retailers and shoppers.
For the brand
Easy integration
Connecting to the OUTTRA system with automatic data exchange went smoothly. Internal feedback was very positive.
For retailers
Connected with key accounts
OUTTRA is connected with almost all of Atomic’s major retail customers in Europe. That was the deciding factor.
For shoppers
Finding products locally
The customer experience on the website has become much easier: shoppers find products near them.
From the conversation
“One of the main reasons was that OUTTRA has a very strong dealer base in Europe. They’re connected with almost all of our big customers, and that really was a deciding factor.”
More conversations
Different brands, different paths. One ecosystem.
More shoppers who want advice.
In German
All product data in one place.
In German
No more asking where to buy the T-shirt.
In German
B2C, yes. But only together with specialist retail.
In German
Retailers now pull the images themselves.
In German
A firm role for specialist retail in its own online shop.
In German
Ready-to-buy shoppers for specialist retail.
In German
Almost 100% of German retailers in the ecosystem.
