--- title: adidas Eyewear chooses the OUTTRA DATA & IMAGE HUB description: Adidas Eyewear is now using the OUTTRA DATA & IMAGE HUB for efficient, centralized distribution of product data to retail partners worldwide. image: https://www.outtra.com/hubfs/Adidas%20Performance%20Logo.jpeg --- [![OUTTRA Logo](https://www.outtra.com/hubfs/RZ_Logo_OUTTRA_Wei%E2%94%9C%C6%92.svg) ![OUTTRA Logo](https://www.outtra.com/hubfs/RZ_Logo_OUTTRA_Wei%E2%94%9C%C6%92.svg)](https://www.outtra.com/en-gb/) - [English - United Kingdom](https://www.outtra.com/en-gb/news/adidas-eyewear-chooses-the-outtra-data-and-image-hub) - [Deutsch – Deutschland](https://www.outtra.com/de-de/news/adidas-eyewear-setzt-auf-den-outtra-data-und-image-hub) - [Brands](https://www.outtra.com/en-gb/brands) - [Retailers](https://www.outtra.com/en-gb/retailer) - [News](https://www.outtra.com/en-gb/news) - [Contact](https://www.outtra.com/en-gb/contact) - Login - [Data & Image Hub](https://in.outtra.com/login?lang=en) - [Stockists](https://stockist.outtra.com/login) - [Brands](https://brand.outtra.com/login) - [Publisher](https://publisher.outtra.com/login) ###### 4 min read # adidas Eyewear chooses the OUTTRA DATA & IMAGE HUB By: [Kathrin Worms](https://www.outtra.com/en-gb/news/author/kathrin-worms) on Apr 28, 2025 3:14:37 PM [Data & Image Hub](https://www.outtra.com/en-gb/news/tag/data-image-hub) [Brands](https://www.outtra.com/en-gb/news/tag/brands) ![Featured Image](https://www.outtra.com/hubfs/Adidas%20Performance%20Logo.jpeg) We are thrilled to welcome [adidas Eyewear](https://www.adidaseyewear.com/en-eu) as a new partner in the OUTTRA ecosystem! From now on, adidas Eyewear will use the OUTTRA DATA & IMAGE HUB to efficiently and easily share product data and media files with its retail partners worldwide. adidas Eyewear, developed and distributed by the renowned Italian manufacturer [Marcolin](https://www.marcolin.com/en/), stands for the highest standards of innovation, functionality, and design in the field of sports and lifestyle eyewear. adidas Eyewear combines cutting-edge technologies with a clear design language, offering products that ensure maximum comfort and performance for athletes and active consumers. The collections are characterized by functionality, durability, and lightness, suitable for both ambitious athletes and the sporty-urban everyday life. ![AD-SP_1920x1080px_02\[53\].jpg](https://www.outtra.com/hs-fs/hubfs/AD-SP_1920x1080px_02%5B53%5D.jpg.jpeg?width=740&height=416&name=AD-SP_1920x1080px_02%5B53%5D.jpg.jpeg) *Source: www.adidaseyewear.com* Marcolin, headquartered in Italy, is one of the world's leading companies in the eyewear industry. It develops, produces, and distributes sunglasses and optical frames for numerous prestigious brands. Marcolin is known for excellent craftsmanship, continuous innovation, and strong partnerships with internationally recognized labels. **EFFICIENT DATA EXCHANGE WITH THE OUTTRA DATA & IMAGE HUB** By connecting to the OUTTRA DATA & IMAGE HUB, adidas Eyewear is now making the provision of product data and images to its retail partners even more efficient and faster. Key improvements include: - Uniform and quality-assured distribution of product data and high-resolution images - Faster availability of new products at retail - Automatic notification of retailers about data updates - Time and resource savings for both the brand and retail partners - Possibility of international use thanks to multilingual support This underlines adidas Eyewear's commitment to optimally supporting the retail trade and enhancing the customer journey for end consumers. ![Adidas Eyewear im OUTTRA DATA AND IMGAE HUB](https://www.outtra.com/hs-fs/hubfs/Adidas%20Eyewear%20im%20OUTTRA%20DATA%20AND%20IMGAE%20HUB.png?width=740&height=493&name=Adidas%20Eyewear%20im%20OUTTRA%20DATA%20AND%20IMGAE%20HUB.png) *adidas Eyewear in the OUTTRA DATA & IMAGE HUB*   ---   | *"With OUTTRA, we have found a platform that helps us provide our retail partners quickly, efficiently, and in the best quality with all relevant product information. Especially for our international orientation, the uncomplicated, centralized data access was a decisive factor. We look forward to a successful collaboration!"* Richard Schott, Global Sales Manager - Sport Marcolin (Deutschland) GmbH | ![Richard Schott Marcolin](https://www.outtra.com/hs-fs/hubfs/Richard%20Schott%20Marcolin.jpeg?width=263&height=263&name=Richard%20Schott%20Marcolin.jpeg) | | --- | --- | ##### A STRONG FOUNDATION FOR THE FUTURE With the integration into the OUTTRA DATA & IMAGE HUB, adidas Eyewear creates optimal conditions to support retail partners quickly, systematically, and in line with market requirements – laying the foundation for further digitalization steps in the B2B sector. **Welcome to the OUTTRA Ecosystem, adidas Eyewear!** We look forward to a strong partnership and many shared successes!   - [Tweet](https://twitter.com/share) #### Related Posts ### [OUTTRA Data and Image Hub - the efficient exchange of data between brands and retailers Secure, simple and legally compliant - specifically developed for the individual, diverse...](https://www.outtra.com/en-gb/news/outtra-data-und-image-hub) ### [Embracing Sustainability in Data Management: OUTTRA's DATA & IMAGE HUB Integrates SDEX Discover how OUTTRA's DATA & IMAGE HUB streamlines sustainability data management in the outdoor...](https://www.outtra.com/en-gb/news/embracing-sustainability) ### [EXPED NEW PARTNER IN THE OUTTRA ECOSYSTEM Since this year, the Swiss premium brand for outdoor equipment has been relying on OUTTRA and the...](https://www.outtra.com/en-gb/news/exped-new-partner-in-the-outtra-ecosystem) ##### Tools Tools [Data & Image Hub](https://www.outtra.com/en-gb/data-image-hub) [Where-To-Buy Local](https://www.outtra.com/en-gb/where-to-buy-local) [Product Lens](https://www.outtra.com/en-gb/product-lens) ##### Company Company [About us](https://www.outtra.com/en-gb/about-us) [Board](https://www.outtra.com/en-gb/board) [Help Centre](https://www.outtra.com/en/learn) [Newsletter](https://share.hsforms.com/1cTy_5o8rR1GEimefObmN7Q3syqj)       ##### Collaboration Collaboration [Partners](https://www.outtra.com/en-gb/partner) [Interfaces](https://www.outtra.com/en-gb/interfaces) ##### Kontakt Kontakt Stuttgart, Germany +49 711 505 14 300 Vaasa, Finland +358 50 492 9723 [hello@outtra.com](mailto:hello@outtra.com) [![OUTTRA_Logo](https://www.outtra.com/hubfs/OUTTRA_Logo.svg "OUTTRA_Logo")](https://www.outtra.com) - [Privacy Policy](https://www.outtra.com/en-gb/privacy-policy) - [Imprint](https://www.outtra.com/en/imprint) - [GTC](https://www.outtra.com/en/gtc) Copyright © 2023 81MEDIA GmbH Cookie Settings